Between the Barley & the Beer
Saturday, June 01, 2019
It’s the original Champagne of beers.
Created in the Champagne-Ardenne region of northeastern France, Groupe Vivescia today is an international cooperative of 11,000 member farmers whose reach extends across 34 nations and encompasses 7,500 employees. Aiming to do nothing less than control the entire grain value chain, the group’s operations stretch from farming to malting to baking and were responsible for €3.2 billion (US$3.6 billion) in turnover in the most recent fiscal year ended in June 2018.
Among its most active divisions is Malteurop Group, which among other strategies seeks to connect barley producers with the exploding number of craft brewers in the world. But there’s an eating-vs.-drinking issue.