Store will be a third larger than before
Wednesday, October 04, 2017
By MARK NEWMAN
Ottumwa Courier staff writer
OTTUMWA — Beginning 9 a.m. Friday, ALDI will offer grocery shoppers a fresh experience as it officially reopens its Ottumwa store, located on Quincy Avenue.
The remodeled Ottumwa location will be open from 9 a.m. to 8 p.m. Monday through Sunday. Some shoppers showed up on Tuesday, and were welcomed. While not broadcasting the fact, ALDI quietly reopened this week — on schedule. When asked in August how long the renovation might take, a spokesperson said the local store should reopen sometime "in the fall."
All ALDI stores will feature a new look, but the Ottumwa location is said to have "a modern design with open ceiling! s, natural lighting and environmentally-friendly building materials." In August, a corporate-level employee familiar with the plans said this project was also an expansion, and that designers planned to take the Ottumwa store from 9,000 to 12,000-square feet.
The inside even feels larger and more contemporary, but it still feels familiar.
For the grand reopening,ALDI sent out a press release: "Whether you’re a current ALDI customer or you haven’t stopped by your local ALDI lately, we invite you to come experience the new ALDI look and see how we’ve expanded our fresh offerings while staying true to our everyday low prices," said a written statement from Rob Jeffries, a division vice president. "Customers will recognize our easy-toshop environment featuring a new modern design and more room for their favorite products."
The chain is known for doing things a bit differently, and the release says those are the strategies that help save customers money by cutting costs: For example, they don’t need a worker running outside every 15 minutes to collect shopping carts: Shoppers insert a quarter to release a cart from the corral and receive the quarter back upon the cart’s return. Other costsaving practices include quick-to-set-up open-carton displays and encouraging customers to bring their own shopping bags.
A Courier reader who emailed the newspaper to find out when the store would be opening said she drives down to shop there even though she lives in Oskaloosa. The Ottumwa store is part of what the company has called an "aggressive $1.6 billion investment plan." More than 1,300 ALDI stores will be remodeled an! d expanded across the US by 2020, and Ottumwa’s store is one! of the first. As part of its accelerated growth and expansion across the USA, the business plans to add 25,000 new jobs in stores, warehouses and offices.
Contact Ottumwa Courier staff writer Mark Newman at Mnewman@ottumwacourier.com or follow him on Twitter @CourierMark.